What was needed
AINS came to us with a huge challenge on their hands. Not only did they need a new look for their site but they really needed their site to suit their target audience so that they could get more requests and insights into their users.
What was done
After a lengthy IA and wire frame session our goal was to design and develop a modern site with a corporate feel. With the site being very content heavy, our goal was to make things 'simple' by creating a minimalist design with a business like feel.