For many businesses, their website was an investment that took time and painstaking efforts to get right. After a headache to finally get their perfect site live, no company wants to hear it’s time for a website redesign. Much like moving house, businesses want to avoid all of the teething problems that come with an update. Besides, that would mean all their hard work was for nothing, right?
Nowadays, content is more than telling customers what you do and how you do it. Content is your vital tool to let your brand shine. Powerful content helps your customers to dig deeper into their pockets. It also sells your business to potential customers thanks to its importance in marketing and SEO.
In the midst of a room full of people, a potential client / partner / investor approaches YOU to learn about YOUR business. Are you ready? At one time or another everyone has been caught unprepared, only landing on the perfect response after the opportune moment has passed. The right words are then preceded by a regrettable, “I wish I had said…”