What was needed
A content audit was the first thing on the list for this project. We had to strip down the old site and turn it into something usable, modern and elegant. The goal is to sell custom homeplans so we needed to drive users down the sales funnel from the moment they hit the site.
What was done
A clean earthy UI with a dash of e-commerce. We came up with a faster way to take the user through the check out process while creating an overall better user experience. On top of it all is a slick modern design.