What was needed
Joe Waters @ Selfish Giving had a fantastic blog focusing on nonprofit marketing. What he didn't have was a fantastic site to match. The goal was to produce a site that was adaptable from desktop to phones while creating a pleasant user experience overall.
What was done
Big & Bold was the name of the game. Large fonts, icons and photos was the overall art direction that we went with. On top of that, we kept things clean and little bit fun which suits Joe's personality to a tee.