Nowadays, content is more than telling customers what you do and how you do it. Content is your vital tool to let your brand shine. Powerful content helps your customers to dig deeper into their pockets. It also sells your business to potential customers thanks to its importance in marketing and SEO. However, not all content is the same. It is the original, valuable and compelling content that wins the hearts of your customers and the search engines. So, how do you write compelling content for your customers?
In the midst of a room full of people, a potential client / partner / investor approaches YOU to learn about YOUR business. Are you ready? At one time or another everyone has been caught unprepared, only landing on the perfect response after the opportune moment has passed. The right words are then preceded by a regrettable, “I wish I had said…”
When an idea comes to mind to liven up your website, or to bring in a new element altogether, we want to see results immediately. You contact your web designer and tell them all the glorious ideas you have, the colors, the text you want, and possibly the font! The job of the website designer is to bring these ideas into reality, but unfortunately, this does take time.